Google AdWords is a pay-per-click online advertising network that allows businesses to place adverts on Google’s search results page. Businesses pay to have their advertising appear at the top of the search results page based on the keywords they want to target. You only have to pay when a visitor clicks on your ad because the platform uses pay-per-click (PPC) advertising.

What Is Google AdWords and How Does It Work?

Google adwords is one of the most popular internet advertising platforms, allowing businesses to reach people all over the world and expand their reach. Advertisers pay Google to target consumers based on their keyword search, country, and device type, and distribute their adverts to users who are interested in their products or services through this pay-per-click network.

What Is Ad Rank and How Does It Work?

The Google AdWords system is essentially a live auction in which an advertiser submits a ‘bid’ to obtain a certain ad spot. The advertiser either receives the desired position or is connected to a lower place, depending on the competition and price bid by other advertisers.

However, two things decide your real ad position: your maximum offer multiplied by your quality score.

Quality score refers to how well an ad is optimized, the quality of the landing page, your predicted click-through rate, and the relevancy of your ad to searchers, whereas maximum bid refers to how much you’re ready to spend when viewers click your ad.